What you'll learn
Open Rate: How to measure and increase the number of people who open your emails.
Click-Through Rate (CTR): Understanding what CTR is, how to calculate it, and how to improve it.
Conversion Rate: How to measure the effectiveness of your email campaigns in driving sales or other desired actions.
List Segmentation: How to segment your email list based on user behavior or other criteria to improve engagement and conversions.
A/B Testing: Best practices for testing different email content, subject lines, and calls to action to optimize your campaigns.
Unsubscribe Rate: How to monitor and manage your unsubscribe rate to maintain a healthy email list.
Deliverability: Strategies for improving email deliverability and reducing the likelihood of your messages being marked as spam.
Email Automation: How to use automated emails to increase engagement and conversions while saving time and resources.
Personalization: Tips for personalizing your emails based on user data to improve engagement and conversions.
Mobile Optimization: Best practices for optimizing your emails for mobile devices to ensure a positive user experience.
