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Email list segmentation: Segment your email list based on demographics, interests, or past behavior to create more targeted and relevant campaigns.

Personalization: Personalize your emails by using the recipient's name and tailoring the content to their interests or preferences. This can help increase engagement and conversions.

A/B testing: Test different subject lines, email copy, images, and calls-to-action to optimize your email campaigns and improve performance.

Opt-in and opt-out: Make sure you have a clear opt-in process for your email list, and include an easy-to-find unsubscribe link in your emails. This can help build trust with your audience and ensure compliance with email marketing regulations.

Email automation: Use automation tools to send triggered emails based on specific actions or events, such as abandoned cart reminders or welcome series.

SMTP (Simple Mail Transfer Protocol): SMTP is the protocol used to send email over the internet. Make sure you have a reliable SMTP service to ensure your emails are delivered properly and avoid getting marked as spam.

Email deliverability: Optimize your email deliverability by following best practices, such as avoiding spammy tactics, maintaining a clean email list, and regularly monitoring your email performance.