What you'll learn
Setting up email integration with an API
Using APIs to send automated emails
Integrating email tracking and analytics with APIs
Email validation and verification using APIs
Sending and receiving emails using RESTful APIs
Creating and managing email templates with an API
Managing email lists and subscriptions through APIs
Using APIs to integrate email marketing platforms
Implementing email authentication and security with APIs
Building custom email workflows with APIs.
What you'll learn
Integrating email marketing with CRM systems
How to use email to improve customer retention
The impact of email engagement on customer lifetime value
Email personalization strategies for improving CRM outcomes
Email marketing automation and its role in CRM
The importance of email metrics in measuring CRM success
How to use email to improve lead nurturing and qualification
The role of email in cross-selling and upselling
Email segmentation and targeting for effective CRM
The benefits of integrating email and social media data in CRM.
Email Notifications
The “Email Notifications” workshop is designed to help businesses create …
What you'll learn
Introduction to Email Notifications
Types of Email Notifications and Their Importance
Best Practices for Crafting Effective Email Notifications
How to Personalize Email Notifications for Better Engagement
Tips for Writing Clear and Actionable Email Notifications
How to Use Visuals in Email Notifications to Improve Engagement
The Importance of Timing and Frequency of Email Notifications
How to Optimize Email Notifications for Mobile Devices
Automated Email Notifications vs. Manual Notifications: Pros and Cons
How to Measure the Effectiveness of Email Notifications and Improve Them
Email Marketing Strategies
Negotiation is a skill well worth mastering – by putting …
What you'll learn
Building a targeted email list
Crafting personalized and engaging email content
Using segmentation and personalization to target specific audiences
Optimizing email delivery and timing
Designing visually appealing emails
Incorporating calls-to-action (CTAs) to drive engagement and conversions
A/B testing subject lines, email content, and CTAs
Analyzing email campaign performance to refine and improve future campaigns
Automating email campaigns for increased efficiency and effectiveness
Complying with relevant regulations and best practices, such as GDPR and CAN-SPAM laws.
Email Marketing & SMTP
An Email Marketing & SMTP Workshop is a training session …
What you'll learn
Email list segmentation: Segment your email list based on demographics, interests, or past behavior to create more targeted and relevant campaigns.
Personalization: Personalize your emails by using the recipient's name and tailoring the content to their interests or preferences. This can help increase engagement and conversions.
A/B testing: Test different subject lines, email copy, images, and calls-to-action to optimize your email campaigns and improve performance.
Opt-in and opt-out: Make sure you have a clear opt-in process for your email list, and include an easy-to-find unsubscribe link in your emails. This can help build trust with your audience and ensure compliance with email marketing regulations.
Email automation: Use automation tools to send triggered emails based on specific actions or events, such as abandoned cart reminders or welcome series.
SMTP (Simple Mail Transfer Protocol): SMTP is the protocol used to send email over the internet. Make sure you have a reliable SMTP service to ensure your emails are delivered properly and avoid getting marked as spam.
Email deliverability: Optimize your email deliverability by following best practices, such as avoiding spammy tactics, maintaining a clean email list, and regularly monitoring your email performance.
Technical Email Marketing
The Technical Aspects of Email Marketing workshop is designed to …
What you'll learn
Email Service Providers (ESPs): An overview of the most popular ESPs and how to choose the right one for your needs.
Email Authentication: Understanding email authentication protocols such as SPF, DKIM, and DMARC to ensure email deliverability and prevent phishing attacks.
Email Design: Best practices for designing effective and visually appealing emails, including responsive design for mobile devices.
HTML and CSS for Email: Tips for coding email templates using HTML and CSS, taking into account email client limitations.
Email Deliverability: Strategies for improving email deliverability, such as maintaining a clean email list, avoiding spam filters, and improving sender reputation.
Email Tracking: How to track email opens, clicks, and other user actions using tools such as tracking pixels and UTM parameters.
Email Automation: Setting up and managing automated email campaigns using tools such as drip campaigns and triggered emails.
Email APIs: Using APIs to integrate email marketing tools with other applications and systems, such as CRMs and e-commerce platforms.
Email Personalization: How to personalize email content based on user data, such as past purchases or browsing behavior.
Email Testing: Best practices for testing email campaigns, including A/B testing, previewing emails across different email clients, and testing for accessibility
What you'll learn
Welcome emails: These are automated emails sent to new subscribers or customers to introduce your brand, provide important information, and set expectations.
Abandoned cart emails: These are automated emails sent to customers who have left items in their shopping cart without completing their purchase. They usually contain a reminder of the items left behind and sometimes offer a discount or promotion to encourage the customer to complete their purchase.
Drip campaigns: These are a series of automated emails sent over time to nurture leads and customers. They are often used for lead generation and to build relationships with customers.
Re-engagement campaigns: These are automated emails sent to subscribers who haven't engaged with your brand in a while. They aim to bring them back to your website, encourage them to make a purchase, or ask them to update their preferences.
Follow-up emails: These are automated emails sent after a specific action has been taken, such as a purchase or signing up for a free trial. They aim to provide additional information, ask for feedback, or promote related products.
Newsletter emails: These are regular automated emails sent to your subscribers to keep them updated on your brand, industry news, and promotions.
Event-triggered emails: These are automated emails sent in response to specific events, such as a birthday or anniversary, to provide a personalized experience for the recipient.
Product updates: These are automated emails sent to customers to inform them of product updates, new features, or bug fixes.
