Courses

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Email Analytics

3.3 hours
All Levels

An Email Analytics Workshop is a training session that teaches …

What you'll learn
Understanding email open rates and click-through rates
Analyzing email conversion rates
Using segmentation and targeting to improve email performance
Tracking email deliverability rates
Monitoring bounce rates and identifying potential issues
Using A/B testing to optimize email content and CTAs
Identifying and addressing email list churn
Analyzing subscriber engagement over time
Measuring the impact of email campaigns on website traffic and sales
Using email analytics to inform overall marketing strategy.

Email – Lead Generation

1 Lesson
2.3 hours
All Levels

An Email – Lead Generation Workshop is a training session …

What you'll learn
Creating effective email opt-in forms to capture leads
Building targeted email lists for lead generation
Using email automation to nurture leads and convert them into customers
Developing lead magnets to entice prospects to provide their email addresses
Personalizing emails to increase engagement and lead conversion rates
A/B testing subject lines, content, and calls-to-action to optimize lead generation
Developing email drip campaigns to keep leads engaged and move them towards conversion
Implementing email segmentation strategies to better target specific groups of leads
Using email to cross-sell and upsell to existing leads and customers
Measuring and analyzing email marketing performance to improve lead generation and conversion.

Emails for B2B

3.6 hours
All Levels

An Emails for B2B Market Workshop is a training session …

What you'll learn
Crafting effective email subject lines to capture the attention of B2B prospects
Creating targeted email lists based on industry, job title, or company size
Personalizing emails with relevant messaging to increase engagement and response rates
Using case studies, whitepapers, and webinars to provide value and establish authority in the B2B market
Developing lead nurturing campaigns to keep prospects engaged and move them towards a sale
Using email to build and maintain relationships with B2B customers
Developing account-based marketing (ABM) strategies for B2B email campaigns
Implementing email segmentation strategies to target specific groups of B2B prospects
Using email to promote product launches, events, and other B2B marketing initiatives
Measuring and analyzing email marketing performance to optimize B2B marketing efforts.

Emails for SaaS

3.7 hours
All Levels

I. Introduction Definition of SaaS businesses and startups Importance of …

What you'll learn
Onboarding emails to guide new SaaS users through the setup process
Triggered emails based on user behavior, such as abandoned carts or incomplete actions
Personalized email campaigns to upsell and cross-sell existing SaaS customers
Product update emails to inform users of new features and improvements
Renewal and upgrade reminder emails to encourage continued use of the SaaS product
User engagement and retention campaigns to reduce churn and increase customer lifetime value
Educational content and resources delivered via email to help users get the most out of the SaaS product
Promotional campaigns to attract new users and grow the SaaS customer base
Customer satisfaction surveys and feedback emails to gather insights and improve the SaaS product
Account security and privacy-related emails to build trust and transparency with SaaS users.

Email Templates

3.8 hours
Intermediate

The “Email Templates” workshop is designed to help businesses create …

What you'll learn
Introduction to Email Templates
How to Create Effective Email Templates
Best Practices for Email Template Design
Using Personalization in Email Templates
Email Template Examples for Different Types of Business Communication
How to Test and Optimize Email Templates for Better Engagement
Tips for Writing Engaging Email Subject Lines
The Importance of Call-to-Action Buttons in Email Templates
How to Avoid Common Email Template Mistakes
Automating Email Templates with Marketing Software

Subscriptions Hacks

2 Lessons
3.3 hours
All Levels

The “Subscriptions Hacks” workshop is designed to help individuals and …

What you'll learn
Identifying the best subscription services for your needs
Negotiating pricing and getting the best deal
Streamlining and managing your subscriptions
Avoiding common pitfalls with subscriptions
Using tools and software to optimize your subscriptions
Keeping track of upcoming subscription renewals and cancellations
Identifying hidden fees and charges in your subscriptions
Using loyalty programs and rewards to maximize your subscriptions
Analyzing the true cost of your subscriptions
Canceling subscriptions without penalty or hassle.

Emails & CRM

2.5 hours
Intermediate

The “Emails & CRM” workshop is designed to help participants …

What you'll learn
Integrating email marketing with CRM systems
How to use email to improve customer retention
The impact of email engagement on customer lifetime value
Email personalization strategies for improving CRM outcomes
Email marketing automation and its role in CRM
The importance of email metrics in measuring CRM success
How to use email to improve lead nurturing and qualification
The role of email in cross-selling and upselling
Email segmentation and targeting for effective CRM
The benefits of integrating email and social media data in CRM.

Email Marketing Strategies

2.3 hours
Beginner

Negotiation is a skill well worth mastering – by putting …

What you'll learn
Building a targeted email list
Crafting personalized and engaging email content
Using segmentation and personalization to target specific audiences
Optimizing email delivery and timing
Designing visually appealing emails
Incorporating calls-to-action (CTAs) to drive engagement and conversions
A/B testing subject lines, email content, and CTAs
Analyzing email campaign performance to refine and improve future campaigns
Automating email campaigns for increased efficiency and effectiveness
Complying with relevant regulations and best practices, such as GDPR and CAN-SPAM laws.