Email Tracking
An Email Tracking Workshop is a training session that teaches …
What you'll learn
Tracking email opens and clicks
Monitoring email delivery and bounce rates
Identifying and resolving email delivery issues
Using UTM parameters to track email performance in Google Analytics
Setting up conversion tracking for email campaigns
Tracking revenue generated from email campaigns
Analyzing email engagement metrics such as time spent reading emails and scrolling behavior
Using heatmaps to track user behavior within emails
Identifying and targeting inactive subscribers
Using email tracking to optimize future email campaigns.
Emails for E-Commerce
The “Emails for E-Commerce Industry” workshop is designed to provide …
What you'll learn
Welcome Email: A warm introduction to your brand and products for new subscribers or customers.
Abandoned Cart Email: A reminder email sent to customers who added items to their cart but didn't complete their purchase.
Promotional Emails: Emails that offer exclusive deals, discounts, or promotions to your subscribers.
Product Launch Email: Announce the launch of a new product and encourage your subscribers to be the first to purchase it.
Review Request Email: Encourage customers to leave a review of the product they purchased to build social proof and increase sales.
Re-engagement Email: Win back inactive subscribers with an enticing offer or a reminder of why they subscribed in the first place.
Order Confirmation Email: A confirmation email sent after a purchase has been completed that includes details of the order and shipping information.
Upsell/Cross-sell Email: Suggest related or complementary products to customers who have already made a purchase.
Holiday/Seasonal Email: Send seasonal greetings and promotions for holidays and special occasions.
Anniversary Email: Celebrate a customer's anniversary with your brand and offer a special promotion or reward for their loyalty.
What you'll learn
Welcome emails: These are automated emails sent to new subscribers or customers to introduce your brand, provide important information, and set expectations.
Abandoned cart emails: These are automated emails sent to customers who have left items in their shopping cart without completing their purchase. They usually contain a reminder of the items left behind and sometimes offer a discount or promotion to encourage the customer to complete their purchase.
Drip campaigns: These are a series of automated emails sent over time to nurture leads and customers. They are often used for lead generation and to build relationships with customers.
Re-engagement campaigns: These are automated emails sent to subscribers who haven't engaged with your brand in a while. They aim to bring them back to your website, encourage them to make a purchase, or ask them to update their preferences.
Follow-up emails: These are automated emails sent after a specific action has been taken, such as a purchase or signing up for a free trial. They aim to provide additional information, ask for feedback, or promote related products.
Newsletter emails: These are regular automated emails sent to your subscribers to keep them updated on your brand, industry news, and promotions.
Event-triggered emails: These are automated emails sent in response to specific events, such as a birthday or anniversary, to provide a personalized experience for the recipient.
Product updates: These are automated emails sent to customers to inform them of product updates, new features, or bug fixes.
What you'll learn
Designing for mobile: creating emails that are optimized for mobile devices
Email templates: using pre-designed templates to save time and improve consistency
Using visual elements: incorporating images, videos, and graphics to enhance the email experience
Accessibility considerations: designing emails that are accessible for people with disabilities
Personalization in design: tailoring email designs to match subscriber preferences and interests
Branding in email: ensuring that email designs reflect your brand's visual identity
Clear and concise messaging: writing effective copy that conveys your message quickly and clearly
User experience: creating a seamless and engaging experience for subscribers from email open to conversion
Call-to-action optimization: designing effective CTAs that encourage subscribers to take action
Testing and optimization: using data to test and optimize email designs for maximum engagement and conversions.
