Courses

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Emails & CTA

3.3 hours
All Levels

An Emails & CTA (Call-to-Action) Workshop is a training session …

What you'll learn
Crafting effective call-to-action (CTA) buttons in emails
Choosing the right placement for CTAs in emails
Using clear and concise language for CTAs in emails
Optimizing CTA copy for conversions
Creating urgency with CTAs in emails
Using contrasting colors for CTAs in emails
Testing different types of CTAs in emails
Making CTAs prominent in email templates
Including multiple CTAs in emails, if appropriate
Personalizing CTAs based on user behavior or preferences.

Email Marketing Hacks

3.5 hours
Beginner

An Email Marketing Hacks Workshop is a specialized training session …

What you'll learn
Leveraging social proof and authority to increase trust and credibility
Using scarcity and urgency to encourage action and conversions
Personalizing email content to create a more personalized experience for the recipient
Incorporating interactive elements, such as quizzes and surveys, to increase engagement and interaction
Utilizing trigger-based emails to automatically send targeted emails based on user behavior or actions
Experimenting with emojis and symbols in subject lines to stand out in the inbox
Creating curiosity-based subject lines to entice the recipient to open the email
Using automated email sequences to nurture leads and increase conversions over time
Including user-generated content, such as customer reviews and testimonials, to increase social proof and credibility
Incorporating gamification elements, such as rewards and badges, to increase engagement and loyalty.

Emails & Fintech

4 hours
All Levels

An Emails & Payments workshop is a training session focused …

What you'll learn
How to use email to communicate payment-related information to customers
Best practices for sending payment-related emails, such as receipts and invoices
Strategies for using email to increase payment conversion rates
Examples of successful payment-related email campaigns
How to use email to manage payment-related disputes and issues
Tips for securing payment-related emails to protect customer information
Personalization techniques for payment-related emails to improve engagement and trust
Strategies for using email to promote new payment options or features to customers.