Email Tracking
An Email Tracking Workshop is a training session that teaches …
What you'll learn
Tracking email opens and clicks
Monitoring email delivery and bounce rates
Identifying and resolving email delivery issues
Using UTM parameters to track email performance in Google Analytics
Setting up conversion tracking for email campaigns
Tracking revenue generated from email campaigns
Analyzing email engagement metrics such as time spent reading emails and scrolling behavior
Using heatmaps to track user behavior within emails
Identifying and targeting inactive subscribers
Using email tracking to optimize future email campaigns.
Emails for E-Commerce
The “Emails for E-Commerce Industry” workshop is designed to provide …
What you'll learn
Welcome Email: A warm introduction to your brand and products for new subscribers or customers.
Abandoned Cart Email: A reminder email sent to customers who added items to their cart but didn't complete their purchase.
Promotional Emails: Emails that offer exclusive deals, discounts, or promotions to your subscribers.
Product Launch Email: Announce the launch of a new product and encourage your subscribers to be the first to purchase it.
Review Request Email: Encourage customers to leave a review of the product they purchased to build social proof and increase sales.
Re-engagement Email: Win back inactive subscribers with an enticing offer or a reminder of why they subscribed in the first place.
Order Confirmation Email: A confirmation email sent after a purchase has been completed that includes details of the order and shipping information.
Upsell/Cross-sell Email: Suggest related or complementary products to customers who have already made a purchase.
Holiday/Seasonal Email: Send seasonal greetings and promotions for holidays and special occasions.
Anniversary Email: Celebrate a customer's anniversary with your brand and offer a special promotion or reward for their loyalty.
What you'll learn
Designing for mobile: creating emails that are optimized for mobile devices
Email templates: using pre-designed templates to save time and improve consistency
Using visual elements: incorporating images, videos, and graphics to enhance the email experience
Accessibility considerations: designing emails that are accessible for people with disabilities
Personalization in design: tailoring email designs to match subscriber preferences and interests
Branding in email: ensuring that email designs reflect your brand's visual identity
Clear and concise messaging: writing effective copy that conveys your message quickly and clearly
User experience: creating a seamless and engaging experience for subscribers from email open to conversion
Call-to-action optimization: designing effective CTAs that encourage subscribers to take action
Testing and optimization: using data to test and optimize email designs for maximum engagement and conversions.
