Courses

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Email Analytics

3.3 hours
All Levels

An Email Analytics Workshop is a training session that teaches …

What you'll learn
Understanding email open rates and click-through rates
Analyzing email conversion rates
Using segmentation and targeting to improve email performance
Tracking email deliverability rates
Monitoring bounce rates and identifying potential issues
Using A/B testing to optimize email content and CTAs
Identifying and addressing email list churn
Analyzing subscriber engagement over time
Measuring the impact of email campaigns on website traffic and sales
Using email analytics to inform overall marketing strategy.

Emails for SaaS

3.7 hours
All Levels

I. Introduction Definition of SaaS businesses and startups Importance of …

What you'll learn
Onboarding emails to guide new SaaS users through the setup process
Triggered emails based on user behavior, such as abandoned carts or incomplete actions
Personalized email campaigns to upsell and cross-sell existing SaaS customers
Product update emails to inform users of new features and improvements
Renewal and upgrade reminder emails to encourage continued use of the SaaS product
User engagement and retention campaigns to reduce churn and increase customer lifetime value
Educational content and resources delivered via email to help users get the most out of the SaaS product
Promotional campaigns to attract new users and grow the SaaS customer base
Customer satisfaction surveys and feedback emails to gather insights and improve the SaaS product
Account security and privacy-related emails to build trust and transparency with SaaS users.

Email Marketing Strategies

2.3 hours
Beginner

Negotiation is a skill well worth mastering – by putting …

What you'll learn
Building a targeted email list
Crafting personalized and engaging email content
Using segmentation and personalization to target specific audiences
Optimizing email delivery and timing
Designing visually appealing emails
Incorporating calls-to-action (CTAs) to drive engagement and conversions
A/B testing subject lines, email content, and CTAs
Analyzing email campaign performance to refine and improve future campaigns
Automating email campaigns for increased efficiency and effectiveness
Complying with relevant regulations and best practices, such as GDPR and CAN-SPAM laws.

Email Marketing & SMTP

3 Lessons
2.5 hours
Beginner

An Email Marketing & SMTP Workshop is a training session …

What you'll learn
Email list segmentation: Segment your email list based on demographics, interests, or past behavior to create more targeted and relevant campaigns.
Personalization: Personalize your emails by using the recipient's name and tailoring the content to their interests or preferences. This can help increase engagement and conversions.
A/B testing: Test different subject lines, email copy, images, and calls-to-action to optimize your email campaigns and improve performance.
Opt-in and opt-out: Make sure you have a clear opt-in process for your email list, and include an easy-to-find unsubscribe link in your emails. This can help build trust with your audience and ensure compliance with email marketing regulations.
Email automation: Use automation tools to send triggered emails based on specific actions or events, such as abandoned cart reminders or welcome series.
SMTP (Simple Mail Transfer Protocol): SMTP is the protocol used to send email over the internet. Make sure you have a reliable SMTP service to ensure your emails are delivered properly and avoid getting marked as spam.
Email deliverability: Optimize your email deliverability by following best practices, such as avoiding spammy tactics, maintaining a clean email list, and regularly monitoring your email performance.

Email Marketing & Business Intelligence

2 Lessons
2.5 hours
All Levels

The Email Marketing & Business Intelligence workshop is designed to …

What you'll learn
Segmentation and Personalization in Email Marketing
A/B Testing for Email Campaigns
Using Customer Data to Improve Email Marketing Strategy
Email Marketing Metrics and Key Performance Indicators (KPIs)
Email Deliverability Best Practices
Predictive Analytics in Email Marketing
Integrating Email Marketing with CRM and Marketing Automation Platforms
Email List Growth Strategies and List Management Best Practices
Email Marketing and GDPR Compliance
Email Marketing and Data Privacy Best Practices.

Email Marketing & Artificial Intelligence

2 Lessons
3.5 hours
All Levels

The Email Marketing & Artificial Intelligence workshop is designed to …

What you'll learn
Automated Personalization in Email Marketing using AI
Email Subject Line Optimization with Machine Learning
Predictive Analytics for Email Marketing
AI-powered Email Content Optimization and Generation
Automated Email List Segmentation using Machine Learning
AI-driven Email Marketing Campaign Optimization
Chatbots and AI in Email Marketing
AI-powered Email Open and Click-Through Rate Optimization
Email Marketing and Natural Language Processing (NLP)
AI-powered Email Deliverability and Spam Filtering

Emails & Fintech

4 hours
All Levels

An Emails & Payments workshop is a training session focused …

What you'll learn
How to use email to communicate payment-related information to customers
Best practices for sending payment-related emails, such as receipts and invoices
Strategies for using email to increase payment conversion rates
Examples of successful payment-related email campaigns
How to use email to manage payment-related disputes and issues
Tips for securing payment-related emails to protect customer information
Personalization techniques for payment-related emails to improve engagement and trust
Strategies for using email to promote new payment options or features to customers.