Email Marketing & Artificial Intelligence
The Email Marketing & Artificial Intelligence workshop is designed to …
What you'll learn
Automated Personalization in Email Marketing using AI
Email Subject Line Optimization with Machine Learning
Predictive Analytics for Email Marketing
AI-powered Email Content Optimization and Generation
Automated Email List Segmentation using Machine Learning
AI-driven Email Marketing Campaign Optimization
Chatbots and AI in Email Marketing
AI-powered Email Open and Click-Through Rate Optimization
Email Marketing and Natural Language Processing (NLP)
AI-powered Email Deliverability and Spam Filtering
Copywriting Techniques
The Copywriting Techniques Workshop is a dynamic and engaging session …
What you'll learn
Headline Writing: Techniques to create attention-grabbing headlines that motivate readers to read on.
Power Words: Use of persuasive words to create emotion, urgency and engage with readers.
Storytelling: Techniques to weave stories into your writing to make it more compelling.
AIDA model: A classic copywriting formula that stands for Attention, Interest, Desire, and Action.
Social Proof: How to use customer reviews, case studies, and social proof to build trust with readers.
Call-to-Action: Tips to create compelling calls-to-action that encourage readers to take action.
Benefits vs. Features: Understanding how to highlight the benefits of your product or service rather than just its features.
Emotional Appeals: How to tap into your reader's emotions to make them feel more connected to your message.
Formatting: Strategies to make your copy visually appealing with headlines, subheadings, bullet points, and other formatting elements.
ChatGPT & Emails
The “ChatGPT & Emails” workshop is a hands-on learning experience …
What you'll learn
How to write effective emails using ChatGPT?
How ChatGPT can help you improve your email communication skills?
Using ChatGPT to automate email responses.
ChatGPT and email marketing: tips and tricks.
ChatGPT vs traditional email marketing techniques.
How ChatGPT can assist with email etiquette and professionalism.
ChatGPT's role in email security and spam prevention.
Using ChatGPT to personalize and tailor email content.
ChatGPT and email analytics: measuring the effectiveness of your emails.
ChatGPT and email automation: the future of email communication.
Email Marketing Platforms
An Email Marketing Platforms workshop is a training session focused …
What you'll learn
Overview of popular email marketing platforms
How to choose the right email marketing platform for your business
Features to look for in an email marketing platform
Integrating an email marketing platform with your website and other tools
Best practices for creating effective email campaigns
Creating email templates and designs with an email marketing platform
Managing your email list with an email marketing platform
Analyzing the performance of your email campaigns with an email marketing platform
Advanced features of email marketing platforms, such as automation and segmentation
Comparing the cost and value of different email marketing platforms.
What you'll learn
How to use email to communicate payment-related information to customers
Best practices for sending payment-related emails, such as receipts and invoices
Strategies for using email to increase payment conversion rates
Examples of successful payment-related email campaigns
How to use email to manage payment-related disputes and issues
Tips for securing payment-related emails to protect customer information
Personalization techniques for payment-related emails to improve engagement and trust
Strategies for using email to promote new payment options or features to customers.
What you'll learn
Open Rate: How to measure and increase the number of people who open your emails.
Click-Through Rate (CTR): Understanding what CTR is, how to calculate it, and how to improve it.
Conversion Rate: How to measure the effectiveness of your email campaigns in driving sales or other desired actions.
List Segmentation: How to segment your email list based on user behavior or other criteria to improve engagement and conversions.
A/B Testing: Best practices for testing different email content, subject lines, and calls to action to optimize your campaigns.
Unsubscribe Rate: How to monitor and manage your unsubscribe rate to maintain a healthy email list.
Deliverability: Strategies for improving email deliverability and reducing the likelihood of your messages being marked as spam.
Email Automation: How to use automated emails to increase engagement and conversions while saving time and resources.
Personalization: Tips for personalizing your emails based on user data to improve engagement and conversions.
Mobile Optimization: Best practices for optimizing your emails for mobile devices to ensure a positive user experience.
Technical Email Marketing
The Technical Aspects of Email Marketing workshop is designed to …
What you'll learn
Email Service Providers (ESPs): An overview of the most popular ESPs and how to choose the right one for your needs.
Email Authentication: Understanding email authentication protocols such as SPF, DKIM, and DMARC to ensure email deliverability and prevent phishing attacks.
Email Design: Best practices for designing effective and visually appealing emails, including responsive design for mobile devices.
HTML and CSS for Email: Tips for coding email templates using HTML and CSS, taking into account email client limitations.
Email Deliverability: Strategies for improving email deliverability, such as maintaining a clean email list, avoiding spam filters, and improving sender reputation.
Email Tracking: How to track email opens, clicks, and other user actions using tools such as tracking pixels and UTM parameters.
Email Automation: Setting up and managing automated email campaigns using tools such as drip campaigns and triggered emails.
Email APIs: Using APIs to integrate email marketing tools with other applications and systems, such as CRMs and e-commerce platforms.
Email Personalization: How to personalize email content based on user data, such as past purchases or browsing behavior.
Email Testing: Best practices for testing email campaigns, including A/B testing, previewing emails across different email clients, and testing for accessibility
What you'll learn
Welcome emails: These are automated emails sent to new subscribers or customers to introduce your brand, provide important information, and set expectations.
Abandoned cart emails: These are automated emails sent to customers who have left items in their shopping cart without completing their purchase. They usually contain a reminder of the items left behind and sometimes offer a discount or promotion to encourage the customer to complete their purchase.
Drip campaigns: These are a series of automated emails sent over time to nurture leads and customers. They are often used for lead generation and to build relationships with customers.
Re-engagement campaigns: These are automated emails sent to subscribers who haven't engaged with your brand in a while. They aim to bring them back to your website, encourage them to make a purchase, or ask them to update their preferences.
Follow-up emails: These are automated emails sent after a specific action has been taken, such as a purchase or signing up for a free trial. They aim to provide additional information, ask for feedback, or promote related products.
Newsletter emails: These are regular automated emails sent to your subscribers to keep them updated on your brand, industry news, and promotions.
Event-triggered emails: These are automated emails sent in response to specific events, such as a birthday or anniversary, to provide a personalized experience for the recipient.
Product updates: These are automated emails sent to customers to inform them of product updates, new features, or bug fixes.
